daivatims.info

Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing, according to a recent article in Content Marketing Institute (via Joe Pulizzi, @JoePulizzi), featuring research from Fathom. The article explains some of the changes that B2B manufacturers are making in their marketing programs, and the results may be surprising to you! They were to us, which is why we’re detailing out 9 of what we think are the most important findings in this report and sharing them with you in an easy-to-read blog:

82% of B2B Manufacturers Use Content Marketing
The report details that only 18% of B2B manufacturing marketers do not use content marketing. Wow, that’s a low percentage, meaning that 82% do use content marketing, which is defined by the article as: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”If 82% of B2B manufacturing marketers are using content marketing as part of their strategy, there must be a reason, right?

26% of B2B Manufacturers Say that “Content Marketing is Effective”
According to the report, last year, 30% of B2B manufacturing marketers said they were effective at content marketing. More importantly, 53% of those B2B manufacturing marketers that have a documented content marketing strategy say they are effective. So what’s the key here? Having a strategy and a plan, and executing against the plan.

37% of B2B Manufacturers Have a Dedicated Content Marketing Group
And not only 37% already have a dedicated group of marketers that focus on content marketing, but 19% plan to have one in the future. This number, according to the report, is growing rapidly. The most effective among them are much more likely to have a dedicated group (67% vs. 37%).

89% of B2B Manufacturers Say that Brand Awareness is the Ultimate Goal
The report shows that in comparison with other B2B peers overall, manufacturing marketers are much more focused on sales as a goal (85% vs. 75% overall). In addition, far more manufacturing marketers cited sales as a goal this year than they did last year (up to 85% this year vs. 56% last year).

65% of B2B Manufacturers Are Creating More Content
According to the report, the percentage of marketers creating “more” content is down 4% from last year, but still remains high. 21% of respondents are creating “significantly more” content and 44% are creating “more” content than years past. If 65% are creating more content than ever before, then something must be working for these marketers.

87% of B2B Manufacturers Use Video
The report shows that an overwhelming amount of content marketing for this industry is focus on video production. Other important tactics include eNewsletters (85%), Social Media Content (85%), Website Articles (84%) and Illustrations/Photos (82%). The use of videos increased from 80% last year to 87% this year moving up to the #1 tactic from it’s spot in 3rd last year.

89% of B2B Manufacturers Use LinkedIn
The article shows a breakdown of how these marketers use social media platforms. While 89% use LinkedIn, 83% use YouTube (which makes sense as, according to our last stat, 87% use video). “Even though more manufacturers are using YouTube this year (83% vs. 81% last year), LinkedIn has surpassed it as the most often used platform, over a 16% increase from last year.”

27% of B2B Manufacturers Post Daily or Multiple Times Per Week
For B2B Manufacturing Marketers, frequency is important (at least for 27% of the respondents)! But comparatively, these marketers are behind other peers in differing industries where 42% post daily or multiple times per day. Only 14% of B2B Manufacturing Marketers said that they post “less than once per month”.

47% of B2B Manufacturers Plan to Increase Spending
Something must be going write for these marketers! According to the article, 47% of these marketers plan to increase their spending on content marketing within the next 12 months. While peers plan to increase 55%, this is still a high number for the industry. Last year, 46% of manufacturing marketers said they planned to increase spending, so the trend continues.Manufacturers, while in the past more traditional in terms of marketing using tactics like print and direct mail, have upped their digital marketing and content marketing efforts in almost every way.

The health industry is at a booming pace now days. In case you want to have a future in this related industry then it becomes very essential for you to choose an apt course that can make things work for you. For instance, if you decide to do MBA in Health Management then you must pursue your course after understanding the relevance and importance of that course in enhancing your professional life. Apart from this, there are various other facts that you need to keep in mind before going for any specific health care education.Why seeking for health and well being education?Well, this is for all the courses, whenever you choose to go for any higher education you must be clear in your mind that why do you want to do this and what can you gain out of it. If you are clear with this, you will concentrate more on your education and will aim for a better future. If we talk about specifically for this health care field, then it has dual benefits. Firstly, immense monetary gain and secondly you are in a way helping people through your work.Career opportunities• Professional outlook: Being a graduate you may practice your skills and by the time you your MBA or any other health care management degree, you can easily look forward to a lucrative and responsible career ahead. Apart from this, if you are not interested in hard core health service then once you pursue MBA in this particular field you may even opt to become a financial manager or administrator for that matter.• Monetary prospects: As far as your annual income is concerned, pursuing a career in this field can really prove to be lucrative and money making for you.Degree SpecificationsThe course material vary from one institution to another thus, there is no specific detail on what all will you learn out of it. There are various types of courses addressing students requirement such as full time, part time, distance, executive or evening courses. All these courses in Health care Management try to fulfill the objective of the student. Health System Management, Health Information Technology, Law and Ethics in Health management, Managerial Communications, Financial Management, etc. are few relevant course materials that are taught to sharpen the skills of the students in this particular course.The degree of MBA in this field makes you capable of handling the responsibilities, keeps you updated with the technology and imparts knowledge to grow you as an individual and as a professional.

There are many alternative health care options including hypnotherapy, homeopathy, acupuncture and reflexology to name but a few.During a hypnotherapy session the subject is put into a trance-like state by several different methods. The hypnotist then makes various suggestions in order to change the subject’s sensations, thoughts or behavior. The results vary from person to person, depending on their susceptibility – in many cases it can be very successful.Homeopathic treatments are based on using very small amounts of a substance similar to that which may have caused the problem initially. This is said to stimulate the body’s own healing powers. This alternative therapy has its detractors but there is no doubt that it appears to work in some cases. This form of alternative health care has been around since the 18th century and has sometimes been described as ‘like cures like’.Reflexology is an ancient Chinese form of alternative health care. Areas of the feet are manipulated with the therapist’s fingers and thumbs, not needles as with acupuncture. The therapist stimulates certain areas of the feet and this relates to corresponding parts of the body. It can be used to treat stress, chronic back pain and infertility for example.Herbal remedies play a large part in alternative health care. There are hundreds of different types and they can be used to treat a wide range of disorders. However, care must be taken as they can react with conventional medicines. Many conventional medicines are, in fact based on herbs and plants. Digitalis (used for treatment of heart disease) comes from the foxglove and the painkiller Aspirin derives from willow bark. Herbal remedies are widely available from health food shops and come in the form of tablets, capsules, ointments, and teas amongst others. If your problem is more complicated it is possible to visit a practitioner. Take care when choosing a practitioner as anyone can set up as a herbal practitioner. Choose one who belongs to one of the professional bodies that regulate standards.Ayurveda is another alternative health care tradition originating in India. With Ayurveda traditional herbal remedies are used in combination with yoga, massage, diet and meditation – a very holistic approach.Many therapies including occupational, speech and physical can be carried out in the comfort of your own home. These therapies are invaluable for rehabilitation after a stroke or accident. Most medical insurance policies will support home health care.Home health care is also available for mainstream patients. Qualified professionals can give help with pain management, changing dressings and care after illness or injury. The advantages are enormous – saving the time and expense involved in travelling to a suitable medical centre, preserving quality of life and privacy for example.Studies have shown that patients receiving home health care recover more quickly than those who are cared for in institutions. A better atmosphere and the reassurance of being with family and friends all help the recovery process.